Retail media data partnerships promise scale and precision, but making them work in practice means clearing obstacles: matching methodologies, aligning incentives, and building trust between platforms and brands. This roundtable brings together perspectives from both sides of the data partnership equation to unpack what's actually working, where deals stall, and what separates a partnership that delivers from one that just looks good on a slide deck.

Co-leads Amie Owen (Chief Client Officer, Flywheel) and Matthew Fantazier (VP, Retail Data Partnerships, The Trade Desk) will steer a candid conversation among practitioners actively building these partnerships today. Owen leads Commerce Media for Omnicom globally. Fantazier brings a brand-side lens from his prior role at Kenvue alongside his current work on the platform side.